Toy story

Shark bait?

Sophomore Jeff Dixon first discovered Mass Ave Toys during a field trip on his First-Year Seminar class, called “Gender in Toyland.” This English major with a creative writing concentration discovered that the store, in the Mass Ave arts district, carried an eclectic selection of toys from all around the world, and he was hooked. When the owner of Mass Ave Toys noticed his enthusiasm, he encouraged him to apply for a position, and the rest is history. Jeff enjoys helping customers discover the unique toys and seeing their excitement. “You will never walk into Mass Ave Toys without seeing something new on the shelves,” he says. “I would not be working here without coming to UIndy and taking that class. Everything just fell perfectly into place.”