Inside Scoop
Q&A: Scott Uecker, WICR

Scott Uecker is an associate professor of communication and general manager of WICR-FM with nearly 30 years of experience in radio and television.

What career paths can you pursue with a communication degree?

It’s a great time to be a young communication professional because you can express your creativity across so many platforms. With the addition of digital platforms, communication professionals who can write, create and tell stories are more in demand than ever before.

What are the advantages of a career in communications?

It’s different every day. If you’re a journalist, you’re telling stories, but those stories change every day. If you’re a public relations professional, you’re working with clients whose needs change all the time. If you’re an on-air
radio personality, what you’re talking about today is not going to be what
you’re talking about tomorrow.

What’s the work environment like?

The colleagues you have are some of the most intelligent, talented, genuine, driven and results-oriented, community-engaged people you’d ever want to meet. You’re also able to meet professional athletes, governors, presidents, state lawmakers, Congress people, business leaders and those who create and deliver new innovations
in technology.

What skills do graduates need to succeed?

You have new tools at your disposal with digital platforms, but we still need people to tell stories. We need people who can write. We need people who are thoughtful and intelligent and can research and can get their facts right. We need people who can be creative and who can shoot and edit video.

Is journalism still relevant?

It’s never been more important to have journalists who are committed to the cause and who
can be the watchdog on government that the forefathers of the Constitution envisioned.